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Mass communication is important for socialization of people because changes in subtle areas such as the socialization of the individual in regard to knowledge, attitudes, and beliefs, can be brought about through mass communication by using media like television and cinema.
Today, mass communication brings people closer by developing common understanding of the event or issue. We are dependent on mass communication not only for information, entertainment and politics but also education, science, religion, charities, agriculture and transportation.
Thus, mass communication plays an important role in the transmission of attitudes, perceptions and beliefs. Mass media like television and radio are influential force when the same ideas, people, or behaviours, occur consistently from program to program and presented in a stereotype manner.
Mass communication has developed into industry and has provided jobs to millions of people enabling them to earn their living.
Intern Malaysia offers scholarship for candidates in each branch i.e. print media English and Hindi and Electronic Media which is almost half of the fees for first two toppers. Several other memorial scholarships at the institute are based on merit. Other mass communication institutes too provide merit based free ships and scholarships.
A professional course in mass communication opens doors for a career in films & TV, publishing, public relations, journalism, editing, direction, filmmaking, scriptwriting, production, etc. In nutshell, Mass Communication widens up the horizon of career options for a person. Depending upon personal interest and inclination a mass communication professional can choose a job. Attractive and high paying jobs as journalist, actor, director, editor, screenwriter, RJ, producer, VJ are available to the talented and trained individuals.