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The Industry

Are you looking for digital marketing internships or entry-level digital marketing jobs?

When you’re waiting for a doctor’s appointment or killing time between classes, you’re probably online. Successful businesses know their customers and potential customers spend loads of time online. Digital marketing professionals build companies’ digital presence and connect with people utilizing social media, web analytics, e-mail marketing, search engine optimization (SEO), and other techniques to market products and services online.

The Internship

An internship in digital marketing will help you learn tools and strategies to carry out successful marketing campaigns. As a member of the marketing team, you could write copy for a campaign; post content on social media channels such as Twitter or Instagram using ad serving tools like DART or Atlas; engage with people online, or analyze the effectiveness of your efforts using a program like Google Analytics.

During your digital marketing internship, take the opportunity to master website analytics tools, including social media platforms, design tools, analytics tools, content marketing tools, and email marketing tools.

The Career Options

Digital marketers often start their careers in roles such as Internet marketing specialists, engaging with people through online media platforms. A more senior role is a digital marketing manager, which requires vision in order to translate business goals into successful SEO advertising or promotional campaigns. Other roles include Internet copywriters who write copy for digital campaigns, along with Web analytics experts who measure the effectiveness of marketing campaigns, analyze site visits and clicks per link, search engine results, and email delivery statistics. To enter the field, you’ll need a bachelor’s degree in marketing or a related field.

The Outlook

According to the Bureau of Labor Statistics, employment in the marketing management field is projected to grow 9% over the next decade, which is faster than average.

Start your digital marketing internship search below.